Is Your Practice Paying Too Much To Acquire Patients?

An ever-increasing percentage of patients are being added to practices via marketing activities. As a practice leader, it feels overwhelming to sort through the mix of software and services companies that claim to have indispensable offerings your practices need to power growth. This presentation will share the processes, tools, and examples from multiple mid-sized orthopedic practices that have been used to grow revenue and profitability via marketing. Their use of social media, highly targeted ads, predictive analytics, and detailed tracking down of individual patients—including the revenue generated from those patients—will be highlighted and shared. Additionally, this session will share regionalized benchmarking data on patient acquisition costs. This regionalized data will enable each attendee to assess their status vs. these benchmarks but patients by surgery type. This presentation will be co-presented with Michael Pendleton, the CEO of Desert Orthopaedic Clinic in Las Vegas, Nevada. If your practice has a great internal marketing team and a strong and effective marketing agency partner, that’s a great start. However, the principles and solutions shared in this presentation apply to any practice that spends marketing dollars and wants to understand the value and effectiveness of that investment truly.