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Strategy and Diversity in your Marketing Plan
8:30 AM - 9:00 AM EDT
Marketing in medicine can be very broad. Between digital marketing, billboards, videos, social media, writing content, and community events, where do you begin? How do you market your practice, physicians, locations and service lines equitably? Organization, diversity, and flexibility of your marketing plan is the key to your success and will help you to avoid putting all your marketing eggs in one basket. When road blocks come your way, you must be able to pivot within your set marketing plan and budget. In this session, we will dive into the development of your marketing plan and how you can execute it to reach your highest potential.
Speakers(s)
Lyndsay Sullivan
Bone and Joint Institute of Tennessee
Biography
Lyndsay is the Senior Business Development Manager at Bone and Joint Institute of Tennessee overseeing business development, marketing and physician relations. She plays a large role in building relationships within the community, serving as an Ambassador for the Chamber of Commerce and a board member of Southern Middle Tennessee MGMA. Lyndsay graduated from Penn State University and earned her Master’s Degree in Sports Medicine from Armstrong Atlantic State University. She is a Certified Athletic Trainer and Certified Strength and Conditioning Specialist. When not at the office, she enjoys travelling, attending her daughters’ sporting events, and cheering on the Nittany Lions.
Speaker Sessions
Continuing Culture After Day 1
Friday, Apr 21, 2023 2:45 PM - 3:45 PM EDT
Strategy and Diversity in your Marketing Plan
Sunday, Apr 23, 2023 8:30 AM - 9:00 AM EDT